It is often said, “If you don’t use it, you lose it,” but it is rarely discussed what exactly “it” is. With our bodies being so complex it is important to have an understanding of what occurs when getting in shape and when we start down the ...

Here’s what happens behind the scenes to bring new ideas to market.

Keeping our brains healthy is a trending topic that is surely grabbing our attention and the attention of our family, friends and clients. We’re all looking for ways to maintain our brain function and avoid such devastating diseases like Alzheimer’s and ...

Static stretching is a highly debated and controversial topic within the fitness and sports performance communities, and is focused around the concept that sustained static stretching could impair subsequent performance (Rossi et al. 2010; Shrier 2004; ...

If you, or any of your clients have chosen martial arts training as your hobby- congratulations! This is a very rewarding path, both physically and

Major League Baseball history was made in 1974. It wasn’t made by a World Series deciding play at the plate or even a record breaking event. History was made off the field when

Minimize Injury Potential – Maximize Performance! When someone says that you have potential, they are really saying, “You could be great, but you aren’t right now.” Athletes typically don’t ever want to hear these words, especially goalies, but it is an ...

Simple friendly staff interactions might just be the motivation members need to keep exercising and coming back to your fitness center.

With weight loss being one of the common goals for clients, will recommending a daily visit to the scale improve their results? See what this study found.

The NASM Performance Enhancement Specialization (NASM-PES) was developed to teach fitness professionals how to elevate an athlete’s training to achieve noticeable results while also decreasing the chance for injury. When working with athletes, the most ...