As a personal trainer, forming your own fitness business can come with its fair share of challenges. Ensuring your marketing is on par with the vision you have for your business is an important facet of a thriving personal training practice.

Why did you start your career in the fitness industry? Was it because you want to use your passion for fitness to improve others' lives? Did you experience a significant weight loss and want to help others do the same? Are you a former athlete who wants ...

Running a fitness business is a unique venture. Whether it’s a personal training company, a fitness studio, boot camp or a full-service gym, there are aspects to running a business in the fitness industry that are specific to the fitness industry. Some ...

Video marketing is kind of a big deal right now. In fact, there has been a big hype around it for the last couple of years and everybody’s trying to get in on it. From thirteen-year-olds to start-ups or even established brands, everybody is posting ...

There is ONE MISTAKE we see far too many fitness business owners making that’s incredibly painful to watch. And in many cases their business is going under (they’re currently broke) because…

Whether you’re a new business owner or you’re looking to boost your current revenue, a solid advertising plan can result in a huge payoff for your fitness business. While this can bring in some serious income, it doesn’t take a major financial investment ...

You strive to acquire new customers and retain existing customers. Don’t let your efforts go to waste. Discover how you can create WOW experiences that will turn your customers into your very own loyal brand ambassadors.

Can social networking help you find your dream job? Definitely! But you have to be smart with what you post, who you follow, and privacy settings (especially if you have a more daring side).