Age is more than a number- it’s an opportunity to serve a growing population. Every day we are bombarded with statistics on seniors and baby boomers, and the customer potential they can bring. But what do trainers (or club owners) need to consider before ...

NASM and AFAA reaffirmed their commitment as a world leader in fitness education and certification solutions by partnering with the Women’s Alzheimer’s Movement (WAM) in their efforts to change the future of all minds. This summit, focusing on women’s ...

Exercise can improve the quality of life of those with Alzheimer’s disease—and even slow its progression. Here’s expert insight on motivating and managing clients with early onset and later stages.

We can all relate to our mothers telling us to “sit up” and “don’t slouch” when we were kids but never really took it to heart. Now research is indicating that mom actually did know best about posture. Considering how often we use our mobile phones and ...

Falling can be a serious and life changing event, especially for older adults. There are some simple interventions that can help reduce the risk of falling, and exercise is one of them.

While there may be disagreement about how long the Chinese have practiced the martial art of tai chi—2,500 years or 400?—there is little dispute that in its current form, it makes practitioners feel healthier. Tai chi was originally a form of Chinese ...

Similar to the rest of the world, the United States is an aging society. Between the years 2000 and 2050, the aging population is projected to increase by 135% with over 100 million adults in the US over age 50 (1). With increased age, there are many ...

Exercise can bring numerous benefits to older adults, both physically and psychologically, so why aren’t they active enough? Sometimes the biggest challenges to training this group, or even getting them to attempt any exercise at all, are their perceived ...

With one in five adults battling arthritis, including many people in their 40s and 50s, you’re likely to encounter a few clients with the condition. “Current evidence shows that one of the most helpful things anybody can do for arthritis is stay ...

Neuroplasticity was a relatively unknown term until the 1970s when scientists began accepting the notion that our brain is a not a physiologically static organ, becoming fixed shortly after birth with approximately 100 billion neurons (nerve cells) (1, ...