As fitness professionals it is easy to keep our focus on the great things that occur from having a healthy and active lifestyle. We know so much about the benefits of exercise and get excited helping others discover how their bodies can improve. Something not quite as uplifting is what
Age is more than a number- it’s an opportunity to serve a growing population. Every day we are bombarded with statistics on seniors and baby boomers, and the customer potential they can bring. But what do trainers (or club owners) need to consider before they try to capture this market?
Core training has become a staple of almost all conditioning programs. Whether it is for high-level athletes, the weekend warrior, or your average fitness enthusiast, “working the core” tends to get a lot of attention by fitness professionals, their clients, and the general public alike. Unfortunately, still to this day,
How are those goals coming along? Setting a goal is about making changes, looking at what is — in the here and now — and what we want it to be. Creating and committing to the path to get there is what makes for the challenge. Regularly evaluating progress can