Weight-lifting was historically an exercise modality that women shied away from for fear of being "too masculine" or "getting too big." Female strength sports did not become fully recognized until the 1970s and 1980s with the recognition of female ...

As trainers and fitness professionals, it is essential to remember that every client and member we work with starts their strength training journey with a different baseline and understanding of strength training principles and best practices. Many ...

FOR IMMEDIATE RELEASE: July 13, 2020 Gilbert, Arizona – The National Academy of Sports Medicine (NASM), the worldwide leader in fitness, performance, and corrective exercise education, has partnered with the National Basketball Athletic Trainers ...

Learning how to coach an athlete through strength and conditioning is far more complicated than training general population clientele and, arguably, more fulfilling. There are many more factors, modalities, thinking, and planning strategies involved with ...

March Madness and the NBA playoffs are right around the corner. Basketball players of all ages will watch some of the best teams compete for the title. To be the best, athletes need to train like the best.

There is a lot to think about during exercise such as maintaining proper body mechanics and posture, controlling effort and force, and breathing properly. These efforts all occur at the same time we motivate and push ourselves to do more and work harder.

You have to be able to start, stop and control the motion - that's why deceleration training is a vital component of fitness programming and any strength and conditioning program.

Are you looking for that competitive edge? You might consider ways of stimulating your