Certified Personal Trainer sales

Overcoming Rejection: When I Ask for a Sale and Someone Says “No”

National Academy of Sports Medicine
National Academy of Sports Medicine

Everyone has encountered a rejection over the course of their lives. Regardless of your ability, persuasion, or reputation, you will receive a "no" at least some of the time, if not most of the time. Your closing percentage, coupled with your personal training prospecting efforts, determine how often you will receive these negative responses. The relationship that you cultivate, even after it is understood that the prospect is not going to purchase anything (for now anyway), will contribute greatly to your reputation.  After all, a "no" today is not an automatic "no" tomorrow! 

The most important thing to remember is that, after you have:  

…you need to ask for the sale. If they initially say "no":

  • Clarify the reason;
  • Always acknowledge their rationale-NEVER ARGUE YOUR POSITION;
  • Determine if their reason is one of many concerns, or just one;
  • Find out if they would be willing to schedule their first session with you if you can find a solution to their concern;
  • If so, present your solution.

If you still receive a definitive "no," work to keep the relationship.

  • Respect their decision and remember not to take the rejection personally. There could be many factors that are leading their decision which a prospective client may not feel comfortable communicating with you.
  • Resolve to stay in contact and offer your support in the future.

Lastly, work to remain in touch with them. Resolve to give them as much value as possible which will help you cultivate a strong rapport. This can help you turn a current "no" into a future "yes."

  • Ask for permission to follow up with them in the future.
  • Get their contact information.
  • If you gain their permission, place them on your e-mail list.
  • Send them articles and information pertaining to their goals, at least on a monthly basis.
  • Don't forget holiday cards, including birthday and anniversary cards, if possible.
  • If you work in a health club, consistently create positive, measurable assistance.
  • After 90 days, call again and offer an assessment.
  • Present your solutions and ask for the sale again.

Remember, you have a few things to bear in mind when you receive a "no." A "no" today is not a "no" indefinitely. Your sales are related to the value you create. Every "no" you receive is a potential referral source, or even a future client. And the difference between a temporary "no" and a permanent one lies in the systems you utilize to continually assist, inform, and encourage those who initially said "no."


Tags: Certified Personal Trainer Tags: sales

The Author

National Academy of Sports Medicine

National Academy of Sports Medicine

Since 1987 the National Academy of Sports Medicine (NASM) has been the global leader in delivering evidence-based certifications and advanced specializations to health and fitness professionals. Our products and services are scientifically and clinically proven. They are revered and utilized by leading brands and programs around the world and have launched thousands of successful careers.