Nutrition

6 Tips for Avoiding and Responding to Food Cravings

Dana Bender
Dana Bender |
“Why do I have no self-control with unhealthy foods?” is a common question a person might ask themselves after he or she makes the impulsive choice to eat junk food. This is especially true if there is an established goal related to eating healthier, ...
Read More

CPT

Tax Deductions for Gym Gear

Pat Darby, CFP®, EA
Pat Darby, CFP®, EA |
It is a common misconception that everything related to your fitness business is a tax deduction. In reality, there are some limitations and rules that you need to be aware of. Many think just because something is used “while running your business” ...
Read More

wellness

What is a Health and Wellness Coach and Why Are They Important?

Darlene Marshall
Darlene Marshall |
Most people know what they “should” do to foster a life of wellness. Eat a balanced diet and avoid processed foods, get regular movement, prioritize sleep, reduce stress, and cultivate a positive outlook on life that includes purpose, meaning, and ...
Read More

CPT

How to Maximize Medical Tax Deductions for Fitness Entrepreneurs

Pat Darby, CFP®, EA
Pat Darby, CFP®, EA |
For most fitness professionals, the idea of deducting all their medical expenses might sound too good to be true. However, it’s actually a real perk built into their day-to-day operations. As a fitness entrepreneur, you can deduct 100% of your medical ...
Read More

wellness

Importance of a Fitness Routine for Emotional Wellbeing

Dana Bender
Dana Bender |
There is a multitude of reasons why individuals commit to a regular exercise routine. Engaging in a regular exercise routine is not only a tool used to improve the physical dimension of wellness but also its emotional one. Often the choice to engage in a ...
Read More

Weight Loss Nutrition

To Cheat Meal or Not to Cheat Meal: The Great Dieting Question

Nicole Golden
Nicole Golden |
One of the most common questions I am asked as a nutrition specialist is my feelings on cheat meals and whether I encourage clients to take them. Cheat meals are, by definition, a meal that does not follow the prescribed nutrition plan.
Read More

Workout Plans Workouts

Reps in Reserve (RIR): What You Need to Know

Kinsey Mahaffey
Kinsey Mahaffey |
Most lifters are familiar with calculating percentages of their 1 Rep Max (aka, 1RM, the maximum amount of weight that you can lift for 1 repetition of an exercise) to choose the appropriate weight for an exercise based on their desired intensity for the ...
Read More

Nutrition

Breaking Down The Whole30 Diet: What Can You Eat?

Brad Dieter
Brad Dieter |
New diets are always coming to market. Some of them are brand new while others are simply recycled versions of old diets. Over the past decade one of these diets, the Whole30 Diet, has emerged as a very popular tool for people to use for weight loss and ...
Read More

Personal Trainer Marketing

A Handy Guide for Personal Trainer Insurance

Dr. Scott Cheatham
Dr. Scott Cheatham |
If you have a personal trainer certification (or any fitness credential), having professional liability insurance can protect against legal claims made by a client if something unfortunate happens. Whether you are independent or employed, having ...
Read More

Nutrition

Refeeding 101: Should We Periodize Energy Restriction?

Nicole Golden
Nicole Golden |
Dieting, or rather, caloric restriction is a practice used by the general population to achieve weight (hopefully fat loss) and many types of athletes including but certainly not limited to professional bodybuilders (i.e., physique athletes).
Read More