Music Licensing: Do I need to be worried about music copyrights in my training sessions?

You don’t need to worry, but you may need a license: It’s required any time popular music is played publicly (beyond family-and-friends situations), regardless of whether it’s music you’ve purchased or music broadcast over the radio. There are some exemptions, but most don’t apply to the typical fitness center setting. Continue reading

Get Strong For Cycling: Help Clients Build Full-Body Balance and Lower-body Strength to Improve Pedaling Power

The sport of cycling can be as challenging as the rider wants it to be. Meeting that challenge means developing power in the prime lower-body movers, particularly the quads and glutes, while creating balanced strength in the supporting muscles. It demands rock-solid core muscles for your legs to push against, which will also help transfer power from your arms as you pull the handlebar. Continue reading

The Ride of Their Lives: Here’s how to help your clients enjoy every pedal stroke.

Summer and cycling go hand in hand. Here’s how to help your clients enjoy every pedal stroke.

By Selene Yeager

From The Training Edge

Steven Capraio, NASM-CPT, SFS, never actually thought much about riding a bicycle—literally or figuratively. “I played baseball and softball and trained with weights,” he says. “I had heard about the Tour de France, but I thought it was just a bunch of guys riding around the countryside, so I never gave it much thought.” Then one day he walked into his neighborhood bike shop. “They had the Tour on the TV and I saw they had these amazing bikes and were racing across this incredible terrain. I looked around the shop and saw all these shoes and clothes and equipment, and I decided to find out what cycling was all about.” Continue reading

Lowering the Churn: Reducing Your Client and Member Turnover

201407_newsletter_trainer_regularBy Stacey Penney, MS, NASM-CPT, CES, PES, FNS

Attrition rates are hitting almost 22% according to the 2013 IHRSA Health Club Consumer Report. Attrition, or more commonly referred to as churn, is the ongoing loss of membership numbers. Though this number is improving (meaning going down) over previous years, the competition to replace these members (or clients) at your club or studio is not getting any easier. Consumers are turning their attention and membership dollars to facilities that offer more than just fitness. What can you do to retain your current membership numbers or client base while also attracting (and keeping) new ones?

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