Business of FitnessFitness Professionals

Keeping your sales funnel primed with new prospects is important for long-term success in the fitness industry. But, we have a problem. We’ve only been taught a few ways to get in front of new prospects and how we’ve been taught to ‘pick up’ clients is antiquated. What’s worse is

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Certified Personal TrainerFitnessNewsletter

How are those goals coming along? Setting a goal is about making changes, looking at what is — in the here and now — and what we want it to be. Creating and committing to the path to get there is what makes for the challenge. Regularly evaluating progress can

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Certified Personal TrainerSports Performance

Stretching and flexibility training have undergone dramatic changes in the fitness and sports training realm. Over the last ten to fifteen years more research has been published and subsequently applied to fitness and conditioning programs. Previously, the benefits of stretching were based on perceived notions (Bracko, 2002), whereas now there

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Certified Personal TrainerCESNewsletterOPT

If you’re using the calendar to progress clients, it’s time to think about digging deeper into the how and why of progressions. Understanding the phases of learning and the neural continuum can help you make better-informed decisions, which can help clients progress safely and effectively (and have fun).

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Fitness

Have you ever dropped the ball on getting back to a prospect? Do you forget to follow up with someone that says they want to start in six months? How do you remember to reach back out to people who have taken a break?

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