Lowering the Churn: Reducing Your Client and Member Turnover

201407_newsletter_trainer_regularBy Stacey Penney, MS, NASM-CPT, CES, PES, FNS

Attrition rates are hitting almost 22% according to the 2013 IHRSA Health Club Consumer Report. Attrition, or more commonly referred to as churn, is the ongoing loss of membership numbers. Though this number is improving (meaning going down) over previous years, the competition to replace these members (or clients) at your club or studio is not getting any easier. Consumers are turning their attention and membership dollars to facilities that offer more than just fitness. What can you do to retain your current membership numbers or client base while also attracting (and keeping) new ones?

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Addressing the Psoas in the NASM Corrective Exercise Model

201407_newsletter_stretching_regular Rick Richey, MS, LMT, NASM Faculty Instructor

The psoas has been a target of much accusation and blame for causing altered movement patterns in the realm of human movement science, and for good reason. We are a hip flexed people, product of a chair-borne society. Until the societal paradigm shifts away from constant hip flexion, we in the personal training and fitness industries should do our due diligence to follow a supported model of corrective exercise (CEx). One that allows us to identify psoas dysfunction, develop a plan of action, implement CEx, and track client progress. This article is designed to provide rationale and strategy for the implementation of the NASM CES model for psoas dysfunction for traditional and performance-based programming, while also reviewing its sensory motor relationship to the entire kinetic chain. Continue reading

Sports Performance Testing and Evaluation: The Whole Team Approach

RPH-100517-ATI-NASM-9744By Brian Sutton MS, MA, NASM-CPT, CES, PES

Introduction
Conducting a comprehensive fitness evaluation for an athlete can be a complicated process, and is even more complicated when working with an entire team of athletes. Selecting the appropriate health-risk, physiological, and performance assessments to use for a sports team is ultimately determined by group size, goals, number of administrators, and available space and equipment. While an assessment process is relevant and necessary for all athletes, it must also be convenient and time-efficient.

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Hydration for Athletes

By Dominique Adair, MS, RD

Possibly the most underemphasized aspect of sports nutrition, hydration can make or break an athlete’s performance. While fuel depletion during exercise can impair performance, inadequate water not only impairs exercise capacity, but can create life threatening disturbances in fluid balances and core temperature. With as little as 1% of body weight lost in fluid, athletes can experience thirst, fatigue, and weakness (1). Thirst drives a person to drink, but it can actually lag behind the body’s need. When too much water is lost from the body and not replaced, dehydration develops. Dehydration refers to an imbalance in fluid dynamics when fluid intake does not replenish water lost. On the flip side, water intoxication occurs with excessive water intake or kidney disorders that can reduce urine output. In healthy individuals, dehydration is more common than water intoxication, but appropriate water balance is crucial to optimal performance and ultimately survival. Continue reading

NASM’s President, Andrew Wyant, Shares Entrepreneurial Words of Wisdom

By Andrew Wyant

Many would argue that entrepreneurship is the foundation of our country. We all have the opportunity to make our own way in the world, become our own boss and make a living completely independent from a corporation.

At the National Academy of Sports Medicine (NASM), entrepreneurship is at our core. Many of our Certified Personal Trainers (CPT) seek their certification as a first step toward working for themselves, and thousands in our company’s history are earning successful livings while doing what they love best – helping others achieve healthy lifestyles. Continue reading