As a personal trainer or fitness business owner, the need to continually bring in new clients or members is a constant. Ask any business coach, and you will hear a number of tried-and-true methods:
Video marketing is kind of a big deal right now. In fact, there has been a big hype around it for the last couple of years and everybody’s trying to get in on it. From thirteen-year-olds to start-ups or even established brands, everybody is posting videos on YouTube, Instagram or
On the ropes about battle ropes? See how to incorporate battle ropes into your personal training programs using the NASM OPT model.
By Rick Richey, MS, LMT, NASM-CPT, CES, PES My years of corporate education in the fitness industry have proven over and over again, to me, that people are afraid of the word “SALES.” Many people wanting to become trainers have called foul on this ominous word and have cried: 1) “I
By Rick Richey, MS, LMT, NASM-CPT, CES, PES When I first entered the realm of personal training I had no idea how to “pick up” clients, and yet that was the focus and intent of my job. There was so little guidance that I apprehensively approached my fitness director and asked