As fitness professionals, we know that members join our facilities for various reasons, with the primary reason to improve their fitness and health. Clearly the simplicity of that motivation does not mean it’s easy to meet or exceed expectations. Member retention remains the biggest challenge for everyone in the club or
As a personal trainer or fitness business owner, the need to continually bring in new clients or members is a constant. Ask any business coach, and you will hear a number of tried-and-true methods:
Video marketing is kind of a big deal right now. In fact, there has been a big hype around it for the last couple of years and everybody’s trying to get in on it. From thirteen-year-olds to start-ups or even established brands, everybody is posting videos on YouTube, Instagram or
On the ropes about battle ropes? See how to incorporate battle ropes into your personal training programs using the NASM OPT model.
My years of corporate education in the fitness industry have proven over and over again, to me, that people are afraid of the word “SALES.” Many people wanting to become trainers have called foul on this ominous word and have cried: 1) “I did not get into this field to do