The strength of your business is equal to the strength of your network. Here’s what I mean… Many fitness professionals and personal trainers invest huge amounts of time learning their craft. They work hard to get certified, and then want to get down to ...

We’ve been there. You’re definitely not the only personal trainer who has experienced the client who hardly talks during a session. It can make for an awkward encounter, leaving you thinking you don’t know how to talk to people or that the client doesn’t ...

Why do you do what you do? Who are you trying to help? What specifically are you going to do to help them? These are some of the questions that you’ll need to answer to have a clear

My years of corporate education in the fitness industry have proven over and over again, to me, that people are afraid of the word "SALES." Many people wanting to become trainers have called foul on this ominous word and have cried: 1) "I did not get ...

  Originally appeared in the winter 2017 issue of American Fitness Magazine As a new year dawns, thousands of people join health clubs with the intention of changing their lives. However, more than 40% of new exercisers cancel that membership within 4 ...

When I first entered the realm of personal training I had no idea how to "pick up" clients, and yet that was the focus and intent of my job. There was so little guidance that I apprehensively approached my fitness director and asked him to help me. His ...

Personal trainers have the difficult task of not only managing themselves, but also the hundreds of clients they will see throughout their careers. This includes managing their workouts, re-assessments, and their emotions - yes, their emotions. Emotional ...

If you’ve ever struggled to teach a client a particular exercise that they just aren’t getting, you know how frustrating it can feel—for both of you.