Josh Elsesser

Josh Elsesser
Josh Elsesser is a passionate, dedicated Fitness Professional with 20 years of experience in the Industry. He holds multiple certifications from NASM including: Master Trainer CES, PES, and BCS. He currently owns Kinetic Strength, a corrective exercise and metabolic conditioning company in Southern California. He is also one of the founders of The Mastermind Project, a collaboration of successful Professional Fitness Coaches that are dedicated to providing business and professional development to trainers.

Recent Posts

Certified Personal Trainer Fitness fitness professional behavior change Behavior Change and Motivation behavior coaching

Habit Stacking – A Different Approach to Behavior Coaching

Josh Elsesser
Josh Elsesser
0
As fitness professionals, it is our job and responsibility to provide the best opportunities for our clients to succeed in their goals. In addition to providing customized, individualized workout programs, many times, we seek to help change their ...
Read More

business of fitness Certified Personal Trainer fitness business fitness marketing avatar customer persona

Creating a Customer Persona for Your Fitness Business: Reaching the Avatar

Josh Elsesser
Josh Elsesser
0
Running a fitness business is a unique venture. Whether it’s a personal training company, a fitness studio, boot camp or a full-service gym, there are aspects to running a business in the fitness industry that are specific to the fitness industry. Some ...
Read More

business of fitness core values Fitness fitness business mission statement

Your Mission Statement: What is it, why you need it, and how to create it.

Josh Elsesser
Josh Elsesser
0
Why do you do what you do? Who are you trying to help? What specifically are you going to do to help them? These are some of the questions that you’ll need to answer to have a clear
Read More

business of fitness potential clients personal training personal training elevator pitch

Business of Fitness: The Art of the Elevator Pitch

Josh Elsesser
Josh Elsesser
0
As a personal trainer or fitness business owner, the need to continually bring in new clients or members is a constant. Ask any business coach, and you will hear a number of tried-and-true methods:
Read More

exercise Exercise Programming hormones insulin testosterone thyroid weight loss Weight Loss Specialist

Hormonal Balance and Metabolism: How Exercise Can Positively Affect Hormones

Josh Elsesser
Josh Elsesser
0
There are four hormones that are critical to the success of your client’s weight loss program. Cortisol, insulin, thyroid, and the sex hormones (testosterone in men, and progesterone in women). When kept in balance, these hormones have the
Read More

cardio fat burning Fitness heart rate HIIT metabolic conditioning Training Benefits training zones Weight Loss Specialist

Metabolic Conditioning: Moving Beyond Cardio

Josh Elsesser
Josh Elsesser
1
Metabolic conditioning is more than just cardiorespiratory exercise. As a fitness professional, you need to be able to design a conditioning program for your clients that effectively addresses their unique
Read More

cardio Certified Personal Trainer exercise Exercise Programming Fitness Fitness Professionals intervals lose weight reps strength training weight loss Weight Loss Specialist personal training

Program Design for Weight Loss

Josh Elsesser
Josh Elsesser
0
A quick Google search for the topic of program design for weight loss provides well over 2 million results. Needless to say, there is a lot of information, and sometimes misinformation, on the “best” ways to lose weight.
Read More

Certified Personal Trainer daily readiness exercise stress Fitness heart rate heart rate variability Sports Performance stress tracking personal training

Tracking Heart Rate Variability to Help Manage Client Stress

Josh Elsesser
Josh Elsesser
0
Stress is one of the major contributing factors to over 60% of all human illness and disease1. So it’s not surprising that stress is also preventing your personal training clients from achieving the results that they are working so hard for.
Read More
1