Cathie Ericson

Cathie Ericson
Cathie Ericson is a freelance writer who specializes in health/fitness and business topics. She loves group fitness classes, from boot camp to old-school step. Find her @cathieericson.

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business of fitness Fitness fitness business fitness marketing fitness professional Fitness Professionals marketing American Fitness Magazine Fall 2019

Generational Marketing for Fitness Professionals

Cathie Ericson
Cathie Ericson
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There are some things that most of your clients of any age can probably agree on. For example, burpees are unpleasant yet satisfying, and a playlist that includes Beyoncé can make just about any workout fly by. But you might find that your millennial ...
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