Age is more than a number- it’s an opportunity to serve a growing population. Every day we are bombarded with statistics on seniors and baby boomers, and the customer potential they can bring. But what do trainers (or club owners) need to consider before they try to capture this market?
While there may be disagreement about how long the Chinese have practiced the martial art of tai chi—2,500 years or 400?—there is little dispute that in its current form, it makes practitioners feel healthier. Tai chi was originally a form of Chinese boxing that involved both dynamic and static elements.
Similar to the rest of the world, the United States is an aging society. Between the years 2000 and 2050, the aging population is projected to increase by 135% with over 100 million adults in the US over age 50 (1). With increased age, there are many unwanted changes to
Exercise can bring numerous benefits to older adults, both physically and psychologically, so why aren’t they active enough? Sometimes the biggest challenges to training this group, or even getting them to attempt any exercise at all, are their perceived barriers. How can we as fitness professionals help older adults transcend