Why do you do what you do? Who are you trying to help? What specifically are you going to do to help them? These are some of the questions that you’ll need to answer to have a clear
As fitness professionals, we know that members join our facilities for various reasons, with the primary reason to improve their fitness and health. Clearly the simplicity of that motivation does not mean it’s easy to meet or exceed expectations. Member retention remains the biggest challenge for everyone in the club or
Does your business “why” align wither your mission and passion?
Opening your own facility has a LOT of perks, but too many fitness professionals take the plunge without getting clear on their strategy. If you want to set your business up for success, you MUST follow these 5 steps before opening your doors.
In a world full of eye-catching, flashy, and often times over-the-top fitness professionals, how does one break out of the pack to gain a following in order to make a living in the fitness field? Start by following these six steps to establish your own personal niche and build your