Running a fitness business is a unique venture. Whether it’s a personal training company, a fitness studio, boot camp or a full-service gym, there are aspects to running a business in the fitness industry that are specific to the fitness industry. Some things, however, are universal in business. Having a
Why do you do what you do? Who are you trying to help? What specifically are you going to do to help them? These are some of the questions that you’ll need to answer to have a clear
As fitness professionals, we know that members join our facilities for various reasons, with the primary reason to improve their fitness and health. Clearly the simplicity of that motivation does not mean it’s easy to meet or exceed expectations. Member retention remains the biggest challenge for everyone in the club or
Does your business “why” align wither your mission and passion?
Opening your own facility has a LOT of perks, but too many fitness professionals take the plunge without getting clear on their strategy. If you want to set your business up for success, you MUST follow these 5 steps before opening your doors.