Certified Personal Trainer Fitness fitness business Fitness Professionals fitness technology NASM Edge American Fitness Magazine American Fitness Magazine Fall 2019

Fitness Tech: It’s Time to Make It Your Business

Laura Quaglio
Laura Quaglio
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As an early adopter of fitness technology, Ted Vickey, PhD, once conducted a survey of about 200 fitness professionals. “The thing that I found most shocking was that trainers use technology for themselves, but they don’t yet use it for their clients,” ...
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Generational Marketing for Fitness Professionals

Cathie Ericson
Cathie Ericson
0
There are some things that most of your clients of any age can probably agree on. For example, burpees are unpleasant yet satisfying, and a playlist that includes Beyoncé can make just about any workout fly by. But you might find that your millennial ...
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Sharpen Your Focus to Attract the Best Personal Training Leads

Sean Greeley
Sean Greeley
0
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business of fitness client networking fitness business fitness professional networking

How to Build a Network That Will Consistently Deliver New Clients

Sean Greeley
Sean Greeley
0
The strength of your business is equal to the strength of your network. Here’s what I mean… Many fitness professionals and personal trainers invest huge amounts of time learning their craft. They work hard to get certified, and then want to get down to ...
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Creating a Customer Persona for Your Fitness Business: Reaching the Avatar

Josh Elsesser
Josh Elsesser
0
Running a fitness business is a unique venture. Whether it’s a personal training company, a fitness studio, boot camp or a full-service gym, there are aspects to running a business in the fitness industry that are specific to the fitness industry. Some ...
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Your Mission Statement: What is it, why you need it, and how to create it.

Josh Elsesser
Josh Elsesser
0
Why do you do what you do? Who are you trying to help? What specifically are you going to do to help them? These are some of the questions that you’ll need to answer to have a clear
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Embracing the Group Effect

Ingrid Owen 0
As fitness professionals, we know that members join our facilities for various reasons, with the primary reason to improve their fitness and health. Clearly the simplicity of that motivation does not mean it's easy to meet or exceed expectations. Member ...
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Understanding the WHY not the WHAT Can Make all the Difference in Your Fitness Business

Elisabeth Kristof and Lee Vallely 0
Does your business "why" align wither your mission and passion?
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How to Open Your Own Fitness Facility (and Ensure Profitability Within the First 90 Days)

Sean Greeley
Sean Greeley
0
Opening your own facility has a LOT of perks, but too many fitness professionals take the plunge without getting clear on their strategy. If you want to set your business up for success, you MUST follow these 5 steps before opening your doors.
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6 Steps to Set Yourself Apart from the Fitness Pack

Aubrey Worek 0
In a world full of eye-catching, flashy, and often times over-the-top fitness professionals, how does one break out of the pack to gain a following in order to make a living in the fitness field? Start by following these six steps to establish your own ...
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