When I first entered the realm of personal training I had no idea how to "pick up" clients, and yet that was the focus and intent of my job. There was so little guidance that I apprehensively approached my fitness director and asked him to help me. His ...

As a former group exercise manager, I’ve had the opportunity to evaluate countless fitness instructors teaching classes. One thing that always stood out was the association between an instructor’s use of verbal communication and the palpable energy in ...

At a time when the need for qualified fitness professionals is at an all-time high, it’s hard to understand why so many instructors and personal trainers struggle to fill classes or find clients. As an industry, we are trained first to analyze the ...

Are you clicking with your clients? Effective communication is a two-way street, and most of us need a little practice and guidance when it comes to our professional interactions with clients-especially new clients as we dance that awkward ...