Q & A

Trainer Q+A: Client Testimonials

Testimonial Know-How

Q: What do I need to consider before I use client testimonials and photos on my website?

A: Testimonials are a great way to build your business. There are three essentials: getting written permission, helping clients write their story, and showing before-and-after photos.

I make sure I have my clients’ written consent to use their stories and photos. They sign a form when we begin working together (though teens must have a parent sign). When a client has great results, I’ll ask again, and if they agree, I give them a questionnaire to help them with what to write. I want to know why they chose me and how I helped them lose weight, tone up, or break through a plateau. We take an “after” picture, and I’ll ask for a “before” picture to post with it. I always have clients review and approve the final version. It’s smart to post new testimonials every six months to keep your website current and dynamic. Trainers can download a sample consent form on the NASM Resources page.

EXPERT: Julie Page, NASM-CPT, CES, PES, owner of Total Wellness Coaching in Cambridge, Minn., fell in love with fitness while exercising to aerobics TV shows in the 1980s.

Have a question you’d like us to cover? Send it to us at AmericanFitness@nasm.org



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National Academy of Sports Medicine

National Academy of Sports Medicine

Since 1987 the National Academy of Sports Medicine (NASM) has been the global leader in delivering evidence-based certifications and advanced specializations to health and fitness professionals. Our products and services are scientifically and clinically proven. They are revered and utilized by leading brands and programs around the world and have launched thousands of successful careers.

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