Tech Goals for 2020 That Can Boost Your Income

Laura Quaglio
Laura Quaglio

A good goal for any fitness professional is to learn more about fitness technology, says Ted Vickey, PhD, founder and CEO of FitWell, a fitness technology management company based in San Diego. Becoming a power user and early adopter can differentiate you from competitors and enable you to provide added benefits to clients—or attract new ones. Some of Vickey’s top tips:

Advertise your tech expertise.

“If I’m a personal trainer, I am sending out a message to every member of the gym in January, saying, ‘Did you get a wearable for the holidays? Bring it in! I’ll set it up for you for free,’” says Vickey. You can use that meeting to learn about the person’s goals and offer a free training session, as well.

Ask about fit tech in new-client intakes.

After you know what clients are using, you can investigate the details and discuss how you can help them understand the data.

Become a distributor.

This is a great way to add another revenue stream, says Vickey. After deciding which fit-tech items you like (e.g., digital scale, smartwatch, heart rate monitor), contact the companies about becoming a distributor, then build new programming around those tools.

Learn more.

Check out Vickey’s new online courses designed to help fitness professionals learn how to use fitness technology tools and data.

The Author

Laura Quaglio

Laura Quaglio

Laura Quaglio has more than 18 years' experience as a writer and editor for magazines, books, and websites, frequently on health, fitness, and nutrition topics. She enjoys researching a wide range of topics to bring readers surprising insights and expert advice. Laura is also a second degree black belt and spends her spare time costuming for high school theatre and attending her two kids' concerts and performances.