Age is more than a number- it’s an opportunity to serve a growing population. Every day we are bombarded with statistics on seniors and baby boomers, and the customer potential they can bring. But what do trainers (or club owners) need to consider before they try to capture this market?

NASM and AFAA reaffirmed their commitment as a world leader in fitness education and certification solutions by partnering with the Women’s Alzheimer’s Movement (WAM) in their efforts to change the future of all minds. This summit, focusing on women’s health, was presented by WAM and LIFETIME, and hosted by Maria

Exercise can improve the quality of life of those with Alzheimer’s disease—and even slow its progression. Here’s expert insight on motivating and managing clients with early onset and later stages.

We can all relate to our mothers telling us to “sit up” and “don’t slouch” when we were kids but never really took it to heart. Now research is indicating that mom actually did know best about posture. Considering how often we use our mobile phones and computers, upper cross

Falling can be a serious and life changing event, especially for older adults. There are some simple interventions that can help reduce the risk of falling, and exercise is one of them.