Business of Fitness
Video marketing is kind of a big deal right now. In fact, there has been a big hype around it for the last couple of years and everybody’s trying to get in on it. From thirteen-year-olds to start-ups or even established brands, everybody is posting videos on YouTube, Instagram or
Simple friendly staff interactions might just be the motivation members need to keep exercising and coming back to your fitness center.
With increasing healthcare costs for businesses across the United States, the need for fitness and wellness professionals continues to grow. Fortunately, many businesses have decided to approve corporate fitness and wellness programs to lower healthcare premiums, reduce worksite absenteeism and increase company morale and productivity.
With 2018 now on our minds, it’s a good time to ponder how the fitness industry might change in the upcoming year and beyond. One thing’s certain: technology will continue to integrate with pretty much everything related to health and fitness. Where will you fit in?
If you’re still ignoring social media as a marketing/communication tool for your fitness business in 2018, you need to catch up. With few exceptions, strategically using social media is now