Business of Fitness
At a time when the need for qualified fitness professionals is at an all-time high, it’s hard to understand why so many instructors and personal trainers struggle to fill classes or find clients. As an industry, we are trained first to analyze the fitness professional’s choice of credentials, protocols, programming
Opening your own facility has a LOT of perks, but too many fitness professionals take the plunge without getting clear on their strategy. If you want to set your business up for success, you MUST follow these 5 steps before opening your doors.
In a world full of eye-catching, flashy, and often times over-the-top fitness professionals, how does one break out of the pack to gain a following in order to make a living in the fitness field? Start by following these six steps to establish your own personal niche and build your
More and more fitness professionals are targeting specific demographic groups – from road warriors to dog lovers to cancer survivors and patients. Does it work? Trainers reveal the rewards—and the challenges.
It’s time to add one more group to your holiday shopping list: your clients. Though buying gifts for this special population may seem daunting, making the effort will significantly benefit your business in the long run. “From a sales and marketing standpoint, giving your clients gifts can really differentiate you