Business of Fitness
Ever wonder how some fitness professional get the opportunity to be featured and quoted as experts in magazine articles, on TV and on popular blogs? Developing relationships with journalists and producers to gain publicity is easier than you might think if you know how to go about it the right
There’s nothing wrong with delegating your social media posting to someone else. Just be sure that person or agency is qualified. When hiring someone to help you with your fitness brand’s content and direction on social media, ask a lot of questions. Here are a few to get you started.
Social media is ripe for fitness content, and certified fitness leaders have always had a strong impact on health-related beliefs and behaviors. So even if you don’t have millions of followers—most fitness pros don’t!—you’re in a perfect position to move forward as a micro-influencer, especially with your training credentials.
Whether you’re just starting off in the fitness industry or you’re like me and you’ve been around for decades, we are always striving to build our community and keep our current members. For some of you, this may not be a problem. You may have an influx of clients and
Running a fitness business is a unique venture. Whether it’s a personal training company, a fitness studio, boot camp or a full-service gym, there are aspects to running a business in the fitness industry that are specific to the fitness industry. Some things, however, are universal in business. Having a