Keeping our brains healthy is a trending topic that is surely grabbing our attention and the attention of our family, friends and clients. We’re all looking for ways to maintain our brain function and avoid such devastating diseases like Alzheimer’s and dementia.
Just about everyone has some sort of experience with the standard push-up. Some of us may even have nightmares from high school gym class and not being able to perform enough of these to meet the minimum for an “average fitness” rating. Some of us may even adore this exercise
Age is more than a number- it’s an opportunity to serve a growing population. Every day we are bombarded with statistics on seniors and baby boomers, and the customer potential they can bring. But what do trainers (or club owners) need to consider before they try to capture this market?