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personal training sales

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By Rick Richey, MS, LMT, NASM-CPT, CES, PES My years of corporate education in the fitness industry have proven over and over again, to me, that people are afraid of the word “SALES.” Many people wanting to become trainers have called foul on this ominous word and have cried: 1) “I

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Business of FitnessFitness Professionals

Keeping your sales funnel primed with new prospects is important for long-term success in the fitness industry. But, we have a problem. We’ve only been taught a few ways to get in front of new prospects and how we’ve been taught to ‘pick up’ clients is antiquated. What’s worse is

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