By Rick Richey, MS, LMT, NASM-CPT, CES, PES When I first entered the realm of personal training I had no idea how to “pick up” clients, and yet that was the focus and intent of my job. There was so little guidance that I apprehensively approached my fitness director and asked
As a former group exercise manager, I’ve had the opportunity to evaluate countless fitness instructors teaching classes. One thing that always stood out was the association between an instructor’s use of verbal communication and the palpable energy in class (the stronger the communication, the more energy).
At a time when the need for qualified fitness professionals is at an all-time high, it’s hard to understand why so many instructors and personal trainers struggle to fill classes or find clients. As an industry, we are trained first to analyze the fitness professional’s choice of credentials, protocols, programming