We are in the health and wellness business. Our common denominator is serving a consumer desiring guidance on their journey. Regardless of how you structure your interaction and professional guidance, the first step is
It’s been said that Americans have more food than any other country in the world and more diets to keep them from it. Diet and fitness trends come and go. Currently we are in a low-carb/high-fat craze, yet for many years it was high-carb/low-fat.
4 Strategies For Reaching Out to New Group Fitness Participants (So They Come Back to Class Next Time)
The easy part of being a fitness instructor or group trainer is welcoming regular participants into class each week. They’re familiar to us, and each other. We see them often enough to know a bit about them: perhaps their history with exercise/injury, their fitness goals, their occupations, etc. We’ve seen
A growing epidemic facing the next generation of Americans is childhood obesity. This epidemic will have lasting effects on health, wellbeing, and rising healthcare costs. In fact, childhood obesity has roughly tripled over the past 30 years (1). Experts predict about one in
As stereotypes go, you could say group fitness is the domain of women. Men are of course welcome. It’s just that, at many facilities, they seem to overlook group fitness classes as a viable workout option. But why? One good guess is the way group exercise is promoted, namely with