Building Your Business with CES
Did you know that personal trainers who have their NASM Corrective Exercise Specialization (CES) earn 48% more than the average personal trainer?1 That’s an amazing pay increase in an industry where your income is typically determined by the number of clients you have, how many sessions they book and how much they are willing to pay you! So, how does CES bring in the extra dollars? Simple answer is, it’s an undeniable value add. Corrective exercise isn’t designed just for clients in poor physical condition or those in post-rehab. It is applicable for any client that has muscle imbalances and, with the sedentary and technology driven state our society lives in, includes nearly everyone!
Clients Facing Pain from Imbalances
About 80% of people will experience low back pain at some point in their life.2,3 This is typically due to muscle imbalances and faulty movement patterns. You may already know this, but are you able to effectively pinpoint where and what is happening to your clients causing those problems? CES teaches you more advanced assessments and corrective exercise techniques to make sure you are tailoring your training programs to what the client needs.
Clients Facing Pain from Kinetic Chain Stress
Over a third of the U.S. population is obese.4 We know that the extra weight puts additional stress on their kinetic chain. These are the clients that especially need our help. Even though they might have the right motivation when starting to work with you, discomfort or pain from the increased physical activity can quickly diminish that motivation. With CES, you can help avoid this barrier and get your clients in better physical condition and on their way to achieving their long-term goals with you at their side.
Clients Facing Performance Demands
What about the clients that are already in good physical condition but want to do more? Maybe they are preparing for a race or competing in a sport? You will have the added value of making sure they are able to do their very best, maintain movement efficiency and help avoid injury as they challenge their bodies and push the limits.
Increasing YOUR Value
Corrective exercise can apply to all clients, which means you bring increased value to new and existing customers. Obtaining the NASM-CES demonstrates your continued passion and investment in education, helping you better establish yourself as a leader in the personal training industry. Become a valuable asset to any fitness facility, where you can be the “go-to” expert. Corrective exercise is a rewarding educational experience that brings new light to the amazing workings of the human body. Transform your passion for the human movement system into the programs you design for your clients.
Learn more about the NASM-CES. Click HERE.
1 2014 Annual NASM-CPT Survey, n=1,901
2 Walker BF, Muller R, Grant WD.Low back pain in Australian adults: prevalence and associated disability. J Manipulative Physiol Ther. 2004;27(4):238-44.
3 Cassidy JD, Carroll LJ, Cote P.The Saskatchewan health and back pain survey. The prevalence of low back pain and related disability in Saskatchewan adults. Spine. 1998;23(17):1860-6.
4 Ogden, C. L., Kit, B. K., & Flegal, K. M. (2014). Prevalence of childhood and adult obesity in the United States, 2011–2012. Journal of the American Medical Association, 311(8), 806.