Age is more than a number- it’s an opportunity to serve a growing population. Every day we are bombarded with statistics on seniors and baby boomers, and the customer potential they can bring. But what do trainers (or club owners) need to consider before they try to capture this market?
By Rick Richey, MS, LMT, NASM-CPT, CES, PES My years of corporate education in the fitness industry have proven over and over again, to me, that people are afraid of the word “SALES.” Many people wanting to become trainers have called foul on this ominous word and have cried: 1) “I
By Rick Richey, MS, LMT, NASM-CPT, CES, PES When I first entered the realm of personal training I had no idea how to “pick up” clients, and yet that was the focus and intent of my job. There was so little guidance that I apprehensively approached my fitness director and asked
Training a bunch of mud runners or workout warriors? We’ve got a plan that works. Traditional gym work won’t fully prepare your clients for the challenges of the hot new obstacle-course races. These events demand full-body fitness that is less about how much weight you can move and more about