Shannon Fable
Author Archive

Shannon Fable

Shannon Fable, 2013 IDEA and 2006 ACE Instructor of the Year, is a fitness business and programming consultant who has helped impressive brands such as Anytime Fitness, Schwinn®, Power Systems, and BOSU® over the last 20 years. Shannon also serves on the Association of Fitness Studios Advisory Council.
As an experienced educator and certified Book Yourself Solid® Business Coach, she helps fitness entrepreneurs navigate the industry and make more money. She has starred in over 25 fitness and management DVDs, written for a wide variety of industry publications, presented on 6 continents, and owns Balletone®, Sunshine Fitness Resources, and GroupEx PRO®. www.shannonfable.com

Business of FitnessFitness Professionals

Keeping your sales funnel primed with new prospects is important for long-term success in the fitness industry. But, we have a problem. We’ve only been taught a few ways to get in front of new prospects and how we’ve been taught to ‘pick up’ clients is antiquated. What’s worse is

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Fitness

It’s time to refresh the idea of the comp training session if you want to land long term personal training clients. You, and your prospective clients, have to explore the real value behind the free session, beyond just the try before you buy mentality. 

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Business of FitnessFitnessFitness ProfessionalsGroup Fitness

At a time when the need for qualified fitness professionals is at an all-time high, it’s hard to understand why so many instructors and personal trainers struggle to fill classes or find clients. As an industry, we are trained first to analyze the fitness professional’s choice of credentials, protocols, programming

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